https://www.braulioramirez.com/about daily 1.0 2023-06-12 https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/4cf3e6d0-82c9-4604-a737-8e73bf81b012/IMG_9565.jpg About - About me Hello! I'm Braulio, a bilingual content designer based in Southern California. I have experience in UX writing, conversation design, copywriting, translations, and more. Take a look at my work, and feel free to contact me if you’d like to learn more. Note: To view more of my work, visit my old website. https://www.braulioramirez.com/contact daily 0.75 2023-06-12 https://www.braulioramirez.com/work daily 0.75 2025-07-25 https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/6913c3ba-e724-40c7-8974-0ad882e455b7/Screenshot+2025-07-22+at+2.49.09%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/8371b9c1-c0ab-46bc-8c04-4fc465c7ef03/Screenshot+2025-07-22+at+2.51.44%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/7149837c-d4f5-430f-adf4-7756b908ee83/Screenshot+2025-07-22+at+2.50.26%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/35a43e3e-70ca-4b47-810f-851ab5e85170/Screen+Shot+2022-12-10+at+1.59.01+PM.png Work - Included Health's Communities service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.braulioramirez.com/work/ui-copy-for-little-italy-san-diego-app monthly 0.5 2021-04-17 https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/ba8af998-ce2b-4e93-a17c-6334d5bf3fe9/little+italy+9.jpeg Work - UI Copy for Little Italy San Diego App https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/d448cf3a-28a1-494e-8dc6-3f3c93477d11/little+italy+2.jpeg Work - UI Copy for Little Italy San Diego App https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/24ea6db0-3002-40a9-90f3-ad912bdbb8ea/little+italy+3.jpeg Work - UI Copy for Little Italy San Diego App 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https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/6af98dc4-488b-46d6-8568-4e042989e945/0023.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/f9298c77-b9ea-4876-9b25-99495066fd85/0024.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/b85631eb-9a35-4945-aac4-259f421d3ca5/0025.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/3264de01-4f8c-437d-88ef-0cf93e9d8031/0026.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/26e4f38c-1833-4a94-9434-5379918c3d53/0027.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/5748f1b5-ef9f-4c84-b0c0-798709aa7836/0028.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/c7d64b1d-5a8e-4c3d-b0ca-d13ee4b58bc3/0029.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/5d430dab-ce6d-467a-b06e-a163691ee730/0030.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/5d1f7c03-89ae-46f5-a882-75a6f27527ed/0031.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/731931e3-c065-4854-8166-fbf99e62b449/0032.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/7c399935-2d4d-48aa-9e49-9dadfaf1751e/0033.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/0cede4ee-1105-4618-ae6e-11da5e8c4ce4/0034.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/636cced7-826d-48a8-9d52-64b1d604465b/0035.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/00c6bb2a-955f-4df4-ab19-5d0f814864cb/0036.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/c3050d42-5ede-4c4e-9fbf-65753c23e2b5/0037.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/2777da5e-6c8b-4c97-b24b-41bc37b6b4c7/0038.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/84b2c968-c764-4a47-93a5-ff2153996531/0039.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/dec017c6-12df-45c5-a738-4c5b0de29bc5/0040.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/ba3aec63-af89-41ea-83c6-a6c06c1e699f/0041.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/1833c798-a3d4-4afd-aa2d-03ba9927c2fe/0042.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/ebf5e65b-bd40-4351-90c1-a337328b6f45/0043.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/8486c994-6c7d-4f5f-b1f4-73c173cbdaa8/0044.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/094a4c2a-73cc-49f6-8867-fc07ed4a280e/0045.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/ada7eaba-481b-4981-8168-319c0b4ef076/0046.jpg Work - Hulu Conversation Design Style Guide https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/f853f305-3301-4f61-84fc-8ed3c8047b54/0047.jpg Work - Hulu Conversation Design Style Guide https://www.braulioramirez.com/work/sdma-stories monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/1616282497884-TL3Y81QTM8RQ4HN82J7Y/lion-cannonneer_orig.jpeg Work - Digital Stories for SDMA App - Kanonier Löwe by Otto Dix Otto Dix, the painter of Kanonier Löwe, was fascinated with war. To understand Dix as an artist, let's look at a more contemporary one — Heath Ledger. You probably know Heath Ledger as the Joker from The Dark Knight movie. What you probably didn’t know is that Ledger thought that the only way to portray the Joker was to become The Joker. To do so, he hid away in a motel for six weeks in order to better capture the character’s psychology. This is what actors call method acting. Well, Dix is what you might call the method artist of his time. To better illustrate war and all its ugliness, Dix decided he needed to go to war. He enlisted in 1914, the same year he painted this artwork and the same year World War I broke out. Most young men of his day would have joined out of patriotic fervor; but Dix was not just any young man. He joined to experience the harsh reality of war. He felt this was the only way he could be honest in his art. For Kanonier Löwe, Dix drew inspiration from a fellow gunman in his squad. The gunman’s name was Löwe, hence the title. But what’s interesting is that Löwe is also German for “lion.” They say war turns boys into men, but Dix might be telling us that the brutal truth is that war turns men into beasts. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/59d2f9dd-508d-4554-a9bb-f9c1ec491c4d/Screen+Shot+2021-03-20+at+4.39.30+PM.png Work - Digital Stories for SDMA App https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/d31b47d2-0e52-456f-9394-f805af908526/Screen+Shot+2021-03-20+at+4.39.07+PM.png Work - Digital Stories for SDMA App https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/53a31143-f901-46f6-97f0-bd46a2d952a6/Screen+Shot+2021-03-20+at+4.39.19+PM.png Work - Digital Stories for SDMA App https://www.braulioramirez.com/work/sdma-app monthly 0.5 2021-03-22 https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/0538e711-8eb2-478e-af2d-971e8f58c152/Screen+Shot+2021-03-20+at+3.26.05+PM.png Work - UI Copy for SDMA App SDMA App home screen https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/8b6e880a-0899-4125-bc4c-e8bc507ef52a/Screen+Shot+2021-03-20+at+3.26.15+PM.png Work - UI Copy for SDMA App SDMA App sidebar menu https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/ba42fff5-a785-43f7-a76e-0e30a701ed3d/Screen+Shot+2021-03-20+at+3.26.25+PM.png Work - UI Copy for SDMA App "On View" menu https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/f30e148f-414e-4d76-9d21-6b7ab395bb69/Screen+Shot+2021-03-20+at+3.26.35+PM.png Work - UI Copy for SDMA App Tutorial for "Gallery view" https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/f4826fce-15fc-4dda-9008-e5528ae01a41/Screen+Shot+2021-03-20+at+3.27.03+PM.png Work - UI Copy for SDMA App SDMA App "Gallery view" https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/6dff2806-41c4-491d-a842-a46e0d6efc8d/Screen+Shot+2021-03-20+at+3.26.45+PM.png Work - UI Copy for SDMA App Tutorial for "Digital tours" https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/eabac3c4-0762-4ed0-8f99-d70739832d3b/Screen+Shot+2021-03-20+at+3.26.53+PM.png Work - UI Copy for SDMA App If user selects work of art, copy reflects the name of the piece along with its country of origin https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/37bf9e6f-332c-4ade-9c87-2b8d2f87a932/Screen+Shot+2021-03-20+at+3.27.33+PM.png Work - UI Copy for SDMA App Every work of art has a "Text & More" menu so that visitors can discover more things https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/97eb7150-2b7c-4932-8519-122efd855e26/Screen+Shot+2021-03-20+at+3.27.42+PM.png Work - UI Copy for SDMA App SDMA App "Info menu" https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/a5fcd9ca-39d4-4241-a449-b47d622febeb/Screen+Shot+2021-03-20+at+3.27.59+PM.png Work - UI Copy for SDMA App SDMA App "Collection menu" https://www.braulioramirez.com/work/plan-selector monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/ef9a2cb9-dc85-4ac4-95f7-d84f0c09c439/Step+1.png Work - HuluBot "Plan Selector" Journey 1. User launches HuluBot from help center. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/f7085234-cc38-4c23-b51b-317fbbc03b9f/Screen+Shot+2021-03-20+at+1.39.06+PM.png Work - HuluBot "Plan Selector" Journey Dialog map for "Plan Selector" journey https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/814a418a-5e85-4023-8860-fa3960c1d7a6/Step+2.png Work - HuluBot "Plan Selector" Journey 2. User waits a moment for chat to start. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/133ff751-4a2e-4fe2-ba94-0ff411579e2e/Step+3.png Work - HuluBot "Plan Selector" Journey 3. User selects "Sign up" from Welcome Menu. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/38845b44-a455-4e34-88d4-3fc278a922c0/Step+5.png Work - HuluBot "Plan Selector" Journey 4. "Plan Selector" journey starts. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/0c74f99c-ab1a-4a1d-8701-544808dc0d05/Step+6.png Work - HuluBot "Plan Selector" Journey 5. HuluBot prompts gatekeeper question. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/ba50fe89-473e-4a99-b5b3-fd4f40a4b143/Step+7.png Work - HuluBot "Plan Selector" Journey 6. User expresses interest for Live TV. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/3a594099-912a-438a-b616-cca28db76770/Step+8.png Work - HuluBot "Plan Selector" Journey 7. User selects interest in The Disney Bundle. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/3b7922af-e728-45de-ba42-f2f065b5a5af/step+9.png Work - HuluBot "Plan Selector" Journey 8. HuluBot confirms choices. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/ff69dff4-31b1-49f2-a5b3-6289f7c21ad8/Step+10.png Work - HuluBot "Plan Selector" Journey 9. HuluBot recommends plan based on user input. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/52f496bb-64e4-4af7-8045-4819ebdafdee/Step+11.png Work - HuluBot "Plan Selector" Journey 10. HuluBot requests feedback. https://www.braulioramirez.com/work/contact-page-redesign monthly 0.5 2021-04-17 https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/1618698519132-V7FWD2MWZEZZTPOZQJDX/image-asset.png Work - Hulu Contact Page Redesign - Part I: User arrives and selects main topic The image to the left is the first screen users see when they arrive at Hulu’s Contact Page. I wrote the text found in the numbered elements. Alerts inform users about events that could impact wait times. This helps manage user expectations and reduce frustration. Header and subhead reassure users that, by going through the topic selection, Hulu will equip them with the best support. The six main topics encapsulate the entire user journey at Hulu. They were determined based on user testing. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/1618700142710-XHFZ9YVEA4UINCDHHYUE/Screen+Shot+2021-04-17+at+3.55.30+PM.png Work - Hulu Contact Page Redesign - Part II: User selects secondary topic User selects main topic. For instance, user may select Getting Started if they’d like to know how to sign up for Hulu. Each main topic cascades into secondary topics. By having the user narrow their search, Hulu is able to more accurately identify the best resources to help answer their question. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/1618701833257-GIUG2LPLVQWN4KP04MG2/image-asset.png Work - Hulu Contact Page Redesign - Part III: Hulu reveals “answer box” After topic selection, Hulu reveals an “answer box.” I wrote UI copy for 29 different answer boxes, which include: Headline and body present information in a way that holds the user’s hand and helps them understand what they’re seeing. Links with configurable text that direct users to help articles. Search tool that allows users to search our Help Center if the “answer box” did not address their concern. “I Still Need Help” button that suggests contact channels. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/1618710543248-AOV688PZU96BOBT5N7U6/image-asset.png Work - Hulu Contact Page Redesign - Part IV: User discovers several ways to contact Hulu If user selects “I Still Need Help,” Hulu reveals cards with different ways to get in touch with customer service. I wrote copy for all of these tiles and worked with the Content Strategist to decide which ones to highlight as the “Recommended” based on user’s topic selections. https://www.braulioramirez.com/work/hc-redesign monthly 0.5 2021-03-22 https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/4a8be7ff-065a-4703-9eb9-f2f2bf1135a4/Screen+Shot+2021-03-19+at+10.41.16+PM.png Work - Hulu Help Center Redesign https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/c40843ab-e9e9-40f4-bb0a-247a99c0e8b3/Screen+Shot+2021-03-19+at+10.41.33+PM.png Work - Hulu Help Center Redesign https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/fa2eca34-32ca-49a6-83ca-1d95230c88e6/Screen+Shot+2021-03-19+at+10.41.51+PM.png Work - Hulu Help Center Redesign https://www.braulioramirez.com/work/hulubot-lockout-scenario-journeys monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/1616366890897-2VVPZZ0Q400BPF0WJR5N/Screen+Shot+2021-03-21+at+2.57.28+PM.png Work - HuluBot "Lockout Scenario" Journeys - Contextual greetings based on customer’s entry point We taught HuluBot to identify the exact place where the customer launches the chat in order to immediately display content relevant to the specific article and thereby reduce handle times. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/a1a083fe-b4a6-4777-b25c-cf040c95f383/Step+1+Hulubot+icon.png Work - HuluBot "Lockout Scenario" Journeys 1. Customer selects the HuluBot icon at the bottom of the page to launch a chat. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/d243cac6-a8b5-45ca-ba17-f62543b79b6c/Step+2+Start+chat.png Work - HuluBot "Lockout Scenario" Journeys 2. Customer selects "Start Chat" to launch HuluBot. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/a28a86e2-d318-4ace-a87f-454f8a113d52/Step+3+Chat+loads.png Work - HuluBot "Lockout Scenario" Journeys 3. HuluBot takes a moment to load. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/18c80c3a-7380-4029-b664-e0604823a40c/Step+4+Greeting.png Work - HuluBot "Lockout Scenario" Journeys 4. HuluBot knows where the customer is coming from, which allows it deliver a contextual greeting. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/4711ab93-00aa-4314-b8ee-a1d02dd80e86/Step+5+second+question.png Work - HuluBot "Lockout Scenario" Journeys 5. To reduce contacts, HuluBot will first suggest self-service options. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/1a06398a-4389-419a-9fb8-432029a1ea5d/Step+6.png Work - HuluBot "Lockout Scenario" Journeys 6. HuluBot leverages emojis and quick replies to guide the user through the conversation. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/9a053bde-d0f9-463c-bcf3-c953f0cf7908/Step+7.png Work - HuluBot "Lockout Scenario" Journeys 7. Quick replies ensure the customer doesn't deviate from the conversation and gets to a solution faster. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/8a7cf14b-097c-479f-94e1-ed426b6873af/Step+8.png Work - HuluBot "Lockout Scenario" Journeys 8. HuluBot always delivers personalized solutions based on the customer journey. https://images.squarespace-cdn.com/content/v1/605561010aacce1395443060/f6902f70-c816-4197-b121-e1906f354d85/Step+9.png Work - HuluBot "Lockout Scenario" Journeys 9. 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